A client testimonial from Marvin Reuter & Nicolas Holtrup
At Mining Adventure World, innovation has always been part of the DNA. With locations in Dorsten and Hamm, the team constantly explores new ways to deepen immersion, extend guest dwell time, and appeal to a broader demographic — all while staying true to their thematic core of industrial heritage, adventure, and storytelling.
So when they discovered Agent Factory, a mission-based, tech-enhanced secret agent experience, it immediately stood out as a natural fit.
“When we discovered Agent Factory, we immediately saw the potential for a perfect thematic fit. Our core attractions are rooted in mining and exploration, but we’ve always embraced immersion. Agent Factory offered a new layer — combining physical activity, puzzle-solving, and gamified technology into one seamless adventure.”
A Clear Objective: Modern, Replayable, On-Brand
The goal was not just to add another attraction, but to find something that could offer real replay value, drive group engagement, and deliver a dynamic experience that worked for families, school groups, corporate teams, and adult visitors alike.“We wanted a modern, tech-forward attraction that still aligns with our core values: teamwork, discovery, and excitement. The concept of training as a secret agent — with a scoring system and varied missions — matched the adrenaline-driven character of our brand perfectly.”
The Experience in Dorsten: Fully Integrated & Operationally Smooth
Agent Factory worked closely with the Mining Adventure World team to customise the installation in Dorsten. The setup included a futuristic control-room atmosphere, fully automated gameplay, and a range of missions combining logic and physical challenges — all tuned to suit the available space and audience profile.
“Working with the Agent Factory team has been a genuinely positive and collaborative experience. From the concept phase to launch, communication was clear, creative, and solution-oriented. Their responsiveness and hands-on support helped us optimise everything — from game flow to technology integration.”
The result? A top-performing, low-maintenance attraction that paid off fast.
“Agent Factory quickly became one of the top-performing attractions in Dorsten. Bookings exceeded expectations — especially among returning guests eager to improve their scores or try new missions.”
Expansion to Hamm: Proof of Concept — and Scalability
Following the success in Dorsten, the decision to bring Agent Factory to the new venue in Hamm came quickly. This time, the experience was even more deeply embedded into the overall park narrative, connecting with other attractions like the Challenge Rooms and Mining Missions to create a more unified adventure world.
“The synergy between attractions helped increase overall dwell time and customer satisfaction. Agent Factory became part of the story — not just a standalone activity.”
Tangible Results — and Strategic Value
“We saw a solid return on investment in under 9 months. Beyond that, Agent Factory helped us attract new demographics, including teens, schools, and companies looking for immersive team experiences.”
The experience also had strong visual impact — something guests noticed immediately:
“People love the fast-paced yet strategic nature of the missions. The visual design — with its futuristic control panels and interactive effects — makes guests feel like they’ve stepped into a secret training facility.”
“Replay value is a strong point. Thanks to the scoring system and mission variety, players are motivated to return, beat their scores, and bring new people along.”
Final Verdict: A Strong Recommendation
“Without hesitation. Agent Factory is more than just a plug-and-play attraction — it’s a thoughtfully designed system that delivers on immersion, scalability, and replayability.”
“Whether you’re running a theme park, a leisure center, or a destination for competitive entertainment, Agent Factory adds long-term value — operationally, creatively, and financially.”